How to Web 2024: Insights from Netflix’s Lead Designer

Eastern Europe’s premier technology and startup event, the How to Web Conference 2024, is set to return on October 2-3, 2024, at the Face Convention Center in Bucharest. This year, the conference is proud to welcome Fonz Morris, Lead Product Designer for Global Conversion & Monetization at Netflix, as one of its keynote speakers. Fonz brings a wealth of experience at the intersection of growth, user experience (UX), and business strategy, making his insights invaluable for the diverse audience expected to attend.

How to Web Conference 2023: The biggest startup and innovation event in Eastern Europe

A Gathering of Over 3,000 Technology Enthusiasts

The How to Web Conference is poised to attract over 3,000 international participants, including founders, investors, engineers, marketers, UX designers, and product managers. This event promises to be a vibrant exchange of ideas and a hub for networking, providing attendees with the tools and insights necessary to drive innovation in their respective fields.

Fonz Morris, an entrepreneur and self-taught designer from San Jose, has been shaping the future of UX at Netflix since 2020. Before joining Netflix, he led the design team at Coursera and was recognized as one of Business Insider’s Most Innovative Designers in 2021. His impressive portfolio includes serving on the Adobe Design Awards jury and speaking at major conferences like AfroTech, UXDX, and Rethink. Fonz is also a passionate advocate for self-taught designers and mentors students at General Assembly’s UX Design Bootcamp.

Bogdan Iordache, Founder of How To Web: The New Normal For Startups and Conferences

Learning from Netflix’s UX Leader

In his keynote presentation titled “UX for Business Impact: A Netflix Story,” Fonz Morris will delve into the critical role of product design in today’s highly competitive tech landscape. He will share insights gained from his work at Netflix, a company renowned for its customer-centric approach and engaging UX, which turns millions of users into loyal customers. Fonz’s talk is tailored to provide actionable strategies for different segments of the conference audience:

• Founders and Investors will learn how to harness the power of UX to create products that resonate with users and drive growth.
• Marketers and Growth Experts will discover how UX can optimize marketing efforts and boost user engagement.
• UX/Sales Experts and HR Professionals will explore how to integrate UX principles into their workflows to ensure a seamless customer experience.
• Engineers will gain a deeper understanding of the collaboration needed between design and engineering teams for successful product development.

Fonz Morris’s keynote is designed not only to inspire but also to equip attendees with practical strategies for real-world success they can implement immediately. Through real-world examples from his work at Netflix, Fonz will demonstrate how UX can be leveraged to achieve concrete business objectives. His insights are particularly relevant for businesses looking to navigate the challenges of today’s fast-paced digital environment.

How to Web: The meetup that connects inovators and industry leaders

Technology and Business at How to Web Conference 2024

The 2024 edition of the How to Web Conference will showcase how future products, businesses, and teams are being built using cutting-edge industry practices. The event will feature over 100 speakers, including leading figures from companies like Stripe, Zoom, and Seedcamp, as well as rising startup founders and globally recognized venture capitalists. Bucharest will become a nexus of technology and business innovation during the two-day event, offering attendees a unique opportunity to gain insights from the best minds in the industry.

In addition to the main stage presentations, the How to Web Conference will offer a range of side events and networking opportunities, ensuring that participants can make valuable connections and learn from their peers. Whether you’re looking to refine your product design skills, explore new growth strategies, or simply stay ahead of the latest technology trends, this conference promises to be a transformative experience.

Join the Future of Technology in Bucharest

Organized in partnership with industry giants like Stripe, Google for Startups, BRD – Groupe Société Générale, and Underline Ventures, the How to Web Conference 2024 is an event not to be missed. Early Bird Tickets are currently available on the event website, but only for a limited time. Don’t miss your chance to be part of Eastern Europe’s leading technology and startup conference.

For more information and to secure your spot, visit How to Web Conference 2024.