Zitamine is launching the first personalized nutrition service in Romania

In the past two years, we got reminded of how important our health is. The Romanian startup Zitamine is now launching the first personalized nutrition service in the country to transform the way people in Eastern Europe look at vitamins.

Zitamine is the first personalized nutrition service in Romania with a subscription to natural vitamins, minerals, and plant extracts delivered monthly at the client’s door. The company offers its customers a personalized vitamin recommendation based on an algorithm developed and tested by doctors and pharmacists. Each customer’s subscription is wrapped in individual daily dosage packaging, with the aid of equipment destined for hospitals.

„Most people tend to choose vitamins from commercials or based on friends’ advice. For instance, on an online pharmacy’s website, there are over 100 types of magnesium one can buy. How do you pick one? Zitamine selects the best vitamins on the market based on scientific studies and according to strict quality and bioavailability criteria, from natural ingredients, without additives or preservatives”, states Ioana Pîntea, pharmacist and Zitamine Product Manager.

Zitamine aims to adapt the concept of vitamins subscriptions through a personalized recommendation on the Eastern European market, which was launched over 10 years ago in the United States and is rapidly growing in Western Europe.

After an initial investment of €300,000, the startup is preparing for a new financing round. Zitamine is focusing on attracting another investment to sustain its accelerated growth in Eastern Europe. The HealthTech was founded in 2021 by Marina Roșu, former Bookster, and BRD manager, Emanuel Dincă, former Unilever manager, Bilyana Beșleagă, former Bookster, and Unilever manager. 

„Our vision for Zitamine is to transform the way people in Eastern Europe take vitamins. We developed a service that takes into consideration each organism’s needs, the science behind supplements, and people’s need to access a simple solution.

We aim to help people take only the vitamins they need, at a fair price, and wrapped in modern, personalized envelopes which contain the daily dosage each customer needs. We believe each person is unique and the vitamin regimens that help us lead a healthy lifestyle should be based on the unique nutritional profile of each one of us”, states Marina Roșu, Zitamine co-founder.